I have long suspected that the unchurched don’t care at all for programs and events, and I am convinced that church drama/media programs can’t compete with what the rest of the world provides. Barna’s research seems to agree:
They are wholly disinterested in church life – often passionately so. Stirring worship music won’t attract them because worship isn’t even on their radar screen. More comfortable pews cannot compete with the easy chair or the bed that already serve the unchurched person well. Church events cannot effectively compete with what the world has to offer.
After all, was the church placed on this earth to out-entertain the rest of the world? Or was it placed here in order to look out for the souls of God’s children? The Bible will always make for bad PR simply because the only way to get to the “good parts” about grace and eternity are through conviction and repentance.
Os Guiness deals with this well in his book , Prophetic Untimeliness where he argues that the surest way of being culturally irrelevant is to worship at the idol of relevance. It is like trying to keep up with the latest fad or fashion; by the time you buy the newest style shirt, it is out of date and you look silly. The remedy then for the church is one of striving for fidelty to Scripture and God’s Spirit on earth. Only then will we be able to hit the culture between their eyes and change lives.